The Master Cleanse

A couple of people have asked me to respond to Joy Bauer’s attack on the Master Cleanse on Access Hollywood and I’ll do that. After all, Burroughs’ Master Cleanse produces great results in so many cases that, without any advertising or media, hundreds of thousands of people do it each year and inspire others to do the same! But I think a greater danger lies in those merchants and authors who are selling supplies and ideas for something else than Burroughs’ Master Cleanse and calling it the Master Cleanse.

One website I won’t mention has 8 kits. Only one is for the Master Cleanse as written by Stanley Burroughs. The other 7 kits, all called Master Cleanse Kits, are for every variation imaginable. For those who are worried about not enough protein, one of those kits contains protein to take during the cleanse. Another kit contains vitamins for those that are worried about not getting enough vitamins during the cleanse. Why not sell another with food for those that get hungry?

As readers of this newsletter know, the power of the Master Cleanse comes from it being a juice fast. Fasting has been used for thousands of years to restore health and vitality. Nearly every major religion recommends fasting. The closer a person gets to a pure water fast (nothing else taken) the more powerful the results. Adding anything else, such as psyllium husk/bentonite clay shakes or cayenne in gelatin capsules (made from boiled hooves, tendons & sinews), diminishes the power of the Master Cleanse and reduces it to merely another colon cleanse, not a cleanse and rejuvenator for the whole body, like Burroughs says.

The right approach is to educate people so they understand that going without protein for 10, 20 or 40 days is not fatal, will not lead to permanent damage and in fact, done occasionally, is very beneficial as can be seen from the results posted by the more than 450 people so far in this year’s January cleanse.

Another website sells two kits. One with cayenne powder and a second with capsules for those who do not like the taste of it. Again, this merchant is doing a disservice to his customers because cayenne is much more beneficial taken directly by mouth. He should be educating people so they get the best result possible.

There’s another well known Internet bulletin board that has a posting of “the Master Cleanse” in Spanish. The only problem is that it has the recipe for lemonade wrong! And when someone posted a correction, the original poster replied that he hadn’t done the Master Cleanse himself, but “looked forward to doing it!”

I’ve even seen someone selling a book called “Master Cleanse Secrets.” I would think that’s pretty funny given all the free information I try my hardest to give out. However, one of his “secrets” is what food you can eat to “cheat” on the Master Cleanse—correct answer from Stanley Burroughs: nothing.

Truthfully, I’m not that concerned about the opinions of media “experts” who have never done the Master Cleanse. I’m much more concerned about merchants who alter the Master Cleanse rather than educate people because it’s easier and cheaper.

Why? Because the Master Cleanse will spread and be useful as long as it gets great results. It’s spread because there’s a story in the media, positive or negative. Word of mouth about real results is how “new” discoveries spread.

When your friends and family see you happier, with more energy and looking much healthier, it won’t make any difference what someone on TV said. No, the real danger is changing the Master Cleanse so it’s less effective and still calling it the Master Cleanse. Because then people who don’t get great results will think they’ve tried it and they’ll tell others it doesn’t work and those people will never get a chance to see what the real Master Cleanse can do.